I’m a meteorologist who has been studying and talking about climate change on local and national television for nearly 20 years. My experience tells me that climate change is not a political issue; it is an economic issue that impacts all of society.
Going beyond the science, I use an inclusive approach to explain how the changing climate is already affecting us — from our health, to our food, to our hobbies and household budgets.
WHY I DO IT
A nationwide survey revealed that a majority of American consumers prefer to do business with a climate-conscious organization, and will punish those that are not.
The American Marketing Association says Millennials alone account for $2.45 trillion in purchasing power, and that 70 percent of them will spend more on brands supporting causes they care about.
The Harvard Business Review found that, in just the world’s 301 major cities, $2.2 trillion of economic output is at risk from climate change through the year 2025.
These are powerful motivators to begin thinking and acting greener. With so many customers listening what should your organization do?
HOW I DO IT
I will work with your in-house team to:
Advise: Climate change research produces new discoveries, opportunities, and challenges every day, yet most organizations cannot dedicate resources to digest this information. Let me navigate the complexities, explain how they relate to your core business and bottom line, and provide ideas on how to engage with the issue of climate change to your organization’s best advantage.
Create: Marketing your organization’s climate-friendly initiatives is critical to building your green image in the marketplace. I will help you tell your story in a way that connects with your customers, and that encourages them to trust you with their business. I can provide marketing copy for internal and external messaging, including writing copy and social media posts.
Connect: My extensive contacts within the scientific, research, and green communities will create opportunities to develop unique partnerships, and get the most out of your green message.